If you’ve ever been to a red-carpet event, a product launch, or even a school fundraiser and found yourself stopping to take a photo in front of a branded wall, then you are probably aware of a step and repeat backdrop. However, step and repeat banners aren’t just about photographs, it is about creating brand moments with backdrops that actually stick in people’s minds long after the event is over.
In this blog, we’ll talk about how you can use these backdrops to make your event look great, feel special, and most importantly, get your brand the attention it deserves.
What’s a Step and Repeat Banner?
A step and repeat backdrop is a printed display that features logos or designs repeated in a pattern. It is like a photography backdrop where your brand gets attention in every single photo. These photo booth backdrops for branding naturally draw people in front of them. And every photo taken in front of a step and repeat gives your brand a chance to travel far beyond the event itself.
What Makes a Good Backdrop?
A great step and repeat media wall doesn’t just look good; it’s set up to work well in real-life situations. Here’s what you’ll want to keep in mind:
- Clean, Clear Logo Layout: Your logos should be spaced out nicely and easy to read in pictures. No clutter. Keep it simple and sharp with a high-quality step and repeat banner that prints clearly.
- Choose the Right Size and Fabric: Make sure your backdrop fits your space. If it’s too small, it looks awkward. If it’s too big, it takes up the whole room. For most events, a custom backdrop gives you the right flexibility.
- Don’t Skip the Lighting: Good lighting helps people look their best in photos. A dark or shadowy photo booth setup can ruin the moment, so add a couple of lights if you can.
- Make It a Fun Photo Spot: Adding a few props or a small rug can turn your setup into a full photo booth backdrop people are excited to use. The more fun it looks, the more pictures people will take.
Tips to Boost Engagement at the Event
Here’s how to get people to actually stop, take photos, and have fun while your brand gets all the attention.
Put it Where Everyone Can See it
If step and repeat signage for promotions is hidden in a corner, chances are people will walk right past it. Set it up in a spot where everyone naturally passes by. Near the entrance usually works best. That way, guests see it as soon as they arrive and are more likely to stop for a quick photo.
Encourage People to Tag Your Brand
Most people love posting pictures from events, especially when the setup looks good. Make it easy for them to tag you by reminding them gently. A small sign nearby with your social handle or event hashtag can do the trick. It’s a simple way to get more event engagement with step and repeat backdrop.
Make it fun with a little giveaway
Do you want your customers & audience to get excited about snapping pictures? Creating memorable event moments adding a fun reward is one way to do it. Offer a small prize for the best photo or do a lucky draw from everyone who tags your brand. It doesn’t have to be anything fancy. Even a little freebie or discount code can get people in front of the camera.
Read Also: Top 10 Colour Combinations for Perfect Step and Repeat Displays
Have Someone Nearby to Help with Photos
Not everyone wants to take selfies or ask strangers for help. Having someone from your team near the backdrop makes it easier for guests to get a good shot. They can offer to take photos, fix a collar, or just hype people up a bit. A friendly face nearby really makes a difference.
Mistakes To Avoid
A few small mistakes can ruin the impact of your backdrop. Keep these in mind:
- Avoid Glossy Materials: They reflect light and can make your photos look blurry or washed out.
- Keep the Design Simple: Don’t crowd your banner with too many logos or messages.
- Make Sure it’s Big Enough: Make sure your customised banner is large enough for groups, not just solo shots.
- Focus on Details: Getting these little details right can make a huge difference in how your backdrop works at an event. The better the set-up, the more people are going to use it.
Conclusion
Step and repeat are one of the easiest and most effective memorable event branding ideas out there. It’s a smart and simple way to boost your presence at any event. Whether it’s a product launch, fundraiser, or trade show, using step & repeat media walls helps your brand show up in the spotlight. If you want your brand to show up in every picture, a high-quality photography backdrop can go a long way. It’s one of the easiest ways to make your event look great and professional.
Posted in
