Certain things are simply a seasonal staple; talk about the snow in your driveway; puffer jackets and pumpkin spiced lattes – winters are perhaps incomplete without the sight of either. Similarly, there are neon signs for businesses. The sight of them on a chilly winter’s night outside a bar feels nostalgic and inviting all at the same time. However, are businesses doing it right?
In this blog, we will understand how to use neon signs in winters. Doesn’t matter if you own a café, kiosk or a retail store, these neon signs would help your brand glow far and wide.
Why LED Neon Signs Work Best in Winters?
One can’t really encompass the potential of branding with neon signs in winters within a few points. Instead, they can only understand their true impact by actually observing how capable they are for drawing attention. Some factors are mentioned below:
- High Contrast in Gloomy Conditions: Winters bring in early sunsets, foggy surroundings and dampness all around. Neon signs simply help cut through the chaos of the season easily so that businesses can carry on.
- Customisation Factor: When businesses customise their signs with some quirky messages or specific designs, they naturally tend to be more visually appealing and inviting to the customers.
- Ideal for both Indoor and Outdoor Conditions: Neon light displays for winter storefronts are perhaps the most versatile business tools that can be incorporated during both, the winter and the summer season.
Expert Tips to Winterproof Your Brand Promotions with LED Neon Signs
Here are a few tips that explain how to winterproof your brand with neon signs:
1. Use Vibrant Color Choices: If your local custom logo neon sign is one vital landmark for a certain area, then it’s best to go for some bold choice of colors like neon or electric blue that shine bright from afar during a dense foggy winter night.
2. Strategic Placement: Placing your signs at the right place is important so that customers are directed towards you even when the weather is dim.
3. Social-Media Worthy Neon Corners: One of the most popular winterproof signage ideas; if your neon sign display is attractive, it naturally becomes a spot for your social media campaign. People would come to pose and share their stories, bringing organic traffic.
4. Mount With Weatherproof Material: Outdoor neon signs from BannerBuzz are made with 100,000 hours of lifespan, hence, making them ideal for long-term usage. Also, the material that goes into its construction is waterproof, so there is no tension there.
5. Add a touch of personalisation: One has the option to personalise their respective neon signs. If one owns a cute and cozy cafe, the best thing to do is to add a personalised touch to it with the help of neon signs. Get some message like “Your Cozy Corner” or “Warm Up” customised for your neon sign and see the difference.
6. Pair Neon Signs with Custom Signages: LED neon signs for winter campaigns are a game-changer in themselves; however, you can make the impact even better by incorporating other custom signages. Customers like things that visually look appealing to them, and what can be better that neon signs and custom signages together.
7. Update Neon Sign Messages with Each Passing Holiday: Winters arrive with a bunch of holidays along. And with that, one can push themselves to keep on updating their neon signage for brand visibility. For Christmas, one can add the good old “ho-ho-ho!”, and for new years’, there’s always “Auld Lang Syne”.
Read Also: Benefits of Neon Signs in Restaurants, Bars Custom Branding
BannerBuzz Solutions for Neon Signs
BannerBuzz offers an extensive range of custom neon signs that cater to various marketing needs:
- Customise The Way You Wish: Feel free to add various elements to your LED neon signs that help uplift your brand image and appeal to visitors at one glance.
- Choose Among Various Fonts, Sizes and Colors: Opt for the font, size and color that best suits your brand identity. This factor makes your brand memorable and helps you stand out among your competitors.
- Use Anywhere: The best part about custom LED neon signs is that they are ideal for both the seasons – whether we’re talking about summers or winters.
- Quick Turnaround: The entire process of getting your design printed and delivered to you is fast, efficient and quality-wise, the best!
- Hire a Designer: BannerBuzz offers a designer that accompanies them throughout their journey of choosing the kind of design they want, to getting it finalised and eventually delivered.
Final Thoughts
All in all, do not let the winter season dishearten you. On the contrary, turn it into an opportunity to make the most out of it. Too many dominant foggy night? Pop ‘em up with flashy colors; too much moisture in the atmosphere? Grab BannerBuzz neon signs that are winterproof. Want your exhibition, kiosk, stall to stand out? Personalise them!
The point is, the potential of neon signs are immense, if explored. Make the most out of them and see a difference for yourself today!
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