Reinforcing a brand identity has come a long way. There are multiple mediums that brands could make use of just to stay memorable to their audience; branded hoodies being one of them. Hoodies are comfortable, casual and work as walking billboards that reflect your company’s personality and message far and wide.
Understanding how to create custom branded hoodies and where to place your brand logo helps elevate any businesses’ marketing game and builds an impression that lasts. In this blog, we’ll explore hoodie design tips for better brand recognition and how to get the most value out of your apparel investment.
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Why Do Branded Hoodies Work for Businesses
Before we get into the intricacies of it, it’s essential to understand why hoodies are ideal for business branding:
- Everyday Wear: Hoodies are something that can be worn across all seasons; it can be great for your gym, casual errands, weekend outings or even offices. This means, they are great mediums for exposure.
- Unisex: One can easily design custom hoodies for men and women. This covers everyone under your target audience.
- Professional, Yet Casual: In corporate spheres, they are great when worn as internal team uniforms for specific events, hoodies are also great for promotional giveaways and work as excellent retail merchandise too.
How To Create Custom Branded Hoodies
Creating a hoodie that reflects your brand’s personality and values involves a few critical steps:
- Define Your Purpose: Firstly, it is super important to understand whether you’re creating hoodies for employees, your customers or if they are simply going to be used for trade show giveaways to promote your brand; the point is to understand your purpose. That would make it easy for you to cater to your audience, accordingly. This purpose would then make the entire customisation process easier.
For instance, embroidered hoodies for men are ideal for corporate teams, while custom printed sweatshirts may work better for public campaigns or event merch.
- Select the Right Style and Fabric: Depending on your demographic, choose whether you want to style your hoodies as zip-overs, pullovers or leave them as oversized styles. If it’s the summer season, then the fabric shall be light, while for winters, heavy cotton blends would be great.
If you’re targeting men, mens printed hoodies with athletic fits or streetwear cuts can better align with fashion-forward preferences.
Hoodie Design Tips for Better Brand Recognition
When any brand designs their hoodies well, it doesn’t just look good visually, it communites who you are as a brand.
- Clean and Simple: Make sure while designing your hoodie, you are not cluttering it with too many elements, big or small. Stick to the basics, which are your standard brand colours, font style that is readable and one message that defines you as a brand. Remember, the simpler your design, the better it is for people to remember you.
- Stay On-Brand: Use official logo, brand colours and tone while you are designing. This helps people identify with you well.
- Use High-Quality Print: Poor print quality can leave a very bad impression around your brand. BannerBuzz offers custom printed sweatshirts with premium material and a finish that leaves a professional appeal.
- Make it Wearable: If your embroidered hoodies for men and women look and feel good, people are going to wear it repeatedly. This means more brand impression with a lasting appeal.
Where To Place Your Logo on Your Hoodie
Strategic logo placement is the key to maximising visibility, without compromising style at the same time. Here’s where to place your logo on your hoodie for the best branding outcome:
- Left: Placing your logo at the left side of your customised hoodie is subtle and always effective. They work great as corporate gifts for new/existing employees.
- Center: Printing your logo at the center of your hoodie is great for instant visibility. They are often used as promotional custom printed sweatshirts.
- Sleeve: Placing a brand logo or quote at the sleeves adds a modern touch and promotes visibility at the sides, which looks stylish. It’s an excellent secondary placement for layered branding.
- Back: The upper back side of the hoodie ensures your brand is seen amidst a crowded trade show setting.
- Pockets of the Hoodie: To add a more fashion-forward approach, place your logo near the pockets or the hemline. This wouldn’t be direct branding, but the subtlety would be great. Ultimately, choosing the best logo placement on hoodies for brand visibility depends on your target audience, design goals, and the tone of your campaign.
Brand Strategies with Custom Apparel
Integrating custom hoodies into your broader branding strategy ensures better ROI. Here’s how you can do it:
- Using Branded Hoodies at Events: Events are a great setting for your brand to collect organic exposure. For that, make sure you equip your employees with custom hoodies to reflect unity and boost your brand’s professional image.
- Offer as Giveaways: Who doesn’t like hoodies in today’s time? Use these custom hoodies for men and women as the quintessential giveaway for new customers to build trust and loyalty that will go a long way.
- Use for Internal Branding: Create a unified team culture by giving employees custom hoodies. Not only do they feel valued, but they also become walking ambassadors for your business.
Mistake to Avoid While Designing Branded Hoodies
To make sure your hoodies are a huge hit far and wide, avoid the given factors:
- Using Low-Resolution Print: When it comes to your hoodies’ quality and the whole look and feel of it, make sure they print quality is great and your logo is clear to the visitors/customers.
- Overdoing the Design: Do not overcrowd your hoodie with excessive elements. Remember, less is more.
- Great for Regular Wear: Make sure the clothing quality is great, so that people find it comfortable to wear it regularly or when required.
Final Thoughts
Hoodies will always have the potential to be a great marketing tool. They are the perfect blend of style, comfort and promotional value. By following these hoodie design tips for better brand recognition and selecting the best logo placement on hoodies for brand visibility, you’re not just designing apparel; you’re building a wearable brand experience.
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