Pride Month in June is a meaningful opportunity for businesses to show their support for the LGBTQ+ community through inclusive and thoughtful storefront displays. More than just decoration, a well-designed storefront can help foster a welcoming environment, demonstrate your brand’s values, and connect with the wider community.
At BannerBuzz, we offer a range of customisable signage products that can help you create impactful storefront displays. In this guide, we’ll share practical and creative ideas to help your business visually celebrate Pride while staying true to your brand.
1. Begin with Purpose
Before selecting your display elements, define your goals for Pride Month. Are you aiming to increase community engagement? Show your company’s inclusive values? Raise awareness or support a local cause?
Clear objectives will guide your design choices and help ensure your display feels authentic. A simple banner with a clear, supportive message can be more powerful than an overly elaborate display if it’s aligned with your brand values.
2. Use Rainbow Elements Tastefully
The rainbow flag is a recognisable symbol of LGBTQ+ pride, and incorporating its colors into your display is a strong visual cue of support. Instead of overwhelming your space, consider adding rainbow-themed elements in moderation:
- Rainbow pride banners with simple affirmations like “Everyone is Welcome” or “Proud to Celebrate Pride.”
- Colorful window decals featuring stripes, shapes, or text in rainbow tones.
- Accent signage like table displays or hanging signs that echo the rainbow palette without over-saturating the design.
Balance and simplicity often resonate better with customers than overdone visuals.
3. Share a Message of Inclusion
Pride is about more than colors – words matter. Use signage to communicate positive, inclusive messages such as:
- “Love is Love”
- “Proud to Support Equality”
- “Diversity is Strength”
These messages can be displayed on custom foam boards, retractable banners, or sidewalk A-frame signs outside your store. Choose fonts and colour contrasts that ensure your signage is easy to read both up close and from a distance.
4. Highlight LGBTQ+ Supportive Initiatives
If your business is donating a portion of sales to LGBTQ+ causes or collaborating with local nonprofits, let your customers know. A simple indoor sign or tabletop banner explaining your involvement helps build trust and encourages customer participation.
- Example: “This month, 10% of sales from select products will be donated to [local LGBTQ+ center].”
Include QR codes on signage to direct customers to more information or donation pages.
5. Create a Dedicated Pride Display Area
Designating a small section of your storefront or store interior for a Pride-themed display helps draw attention. Use:
- Custom backdrops with vibrant designs or quotes.
- Pop-up display stands to feature special promotions or community messages.
- Hanging fabric banners from ceilings or entryways for vertical impact.
Include literature stands or tabletop sign holders with information about your Pride Month activities or partnerships.
6. Use Window Decals to Maximise Visibility
Your windows are prime real estate during Pride Month. Bright, custom window decals let passersby know your store is a welcoming space. Consider:
- Temporary window clings with Pride messaging.
- Decals that feature geometric patterns in rainbow colors.
- Transparent window films that subtly incorporate Pride elements into your existing branding.
These are easy to apply and remove – ideal for seasonal updates.
7. Add Interactive Elements (Simple and Brand-Aligned)
While large-scale installations aren’t necessary, small interactive elements can encourage customer engagement:
- A suggestion board with sticky notes or dry-erase markers where visitors can share messages of support.
- A QR code display that links to a digital Pride Month resource page curated by your business.
- A printed board asking “What does Pride mean to you?” with space for customers to leave brief notes.
These additions can be created using custom posters, foam boards or rigid plastic signs.
8. Get Employees Involved
Invite your staff to participate in the display planning. Not only does this promote inclusivity within your team, but it also helps generate ideas that resonate with your customers. Staff can contribute quotes, help select messages for signage, or assist in arranging product displays related to Pride.
Display a simple banner or poster with your team’s collective message of support for the LGBTQ+ community – it adds a personal and human touch.
9. Stay Consistent and Genuine
Your Pride Month efforts should align with your year-round values. Customers are increasingly looking for brands that are consistent, not just seasonal. If your company supports inclusion throughout the year – whether through hiring practices, marketing, or partnerships – highlight that in your display messaging.
Avoid performative language or designs that don’t reflect your actual initiatives. Simple, sincere signage often speaks louder than overproduced visuals.
10. Assess and Improve for the Future
After Pride Month, take time to review what worked. Did customers engage with your signage? Were there particular messages or display elements that resonated more? A quick online poll or in-store comment card can offer useful insights.
This feedback will help you improve future campaigns and ensure your support remains meaningful and effective.
Custom Products to Support Your Pride Month Display
At BannerBuzz, we offer a wide range of customisable products to help you bring your Pride Month vision to life:
- Vinyl Banners: Durable and weather-resistant, vinyl banners are perfect for outdoor or indoor use. Customize them with your brand colors, Pride messages, and even QR codes.
- Window Decals: Removable and easy to apply, these are ideal for short-term campaigns like Pride Month. Choose transparent, opaque, or frosted finishes to match your store aesthetic.
- Foam Board Signs: Lightweight and sturdy, foam boards are great for indoor displays and point-of-sale messaging. Use them to tell your Pride story or promote any special partnerships.
- A-Frame Sidewalk Signs: Capture foot traffic with customizable A-frames displaying messages like “Celebrate Pride with Us” or “Supporting LGBTQ+ Equality All Month Long.”
- Backdrops & Banner Stands: Perfect for in-store events or photo areas, custom backdrops help you create a visually rich display space that doubles as a promotional tool.
- Posters & Wall Lettering: Enhance your interiors with posters featuring inclusive messaging, rainbow motifs, or brand-aligned Pride art. Wall lettering can add semi-permanent flair to your decor.
Final Thoughts
Pride Month is a time to honor diversity, show solidarity, and build stronger community ties. As a business, your storefront can be a visible symbol of support, and your message can leave a lasting impression. By using the right combination of signage, thoughtful messaging, and genuine action, you can turn your display into more than just decoration – it becomes a statement of belonging.
Let BannerBuzz help you bring your vision to life with professionally printed, fully customisable signage solutions made for impactful storytelling. Together, we can make Pride Month 2025 a celebration of unity, support, and pride.
Written By BannerBuzz Editorial Team.
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