In today’s fiercely competitive business environment, simply having a web presence might not cut the bill. What you really need to convert leads and build a presence among the crowd is to treat your website as an extension of your brand.
Wondering how to do this? Keep reading to know the top 6 features your business website needs to make it work and help you stand out from the rest of the competition.
Detailed Information About Your Business
One of the essential aspects of making a website successful is detailed information about the brand. This includes talking about your business identity and letting people know who you are. Some of the things to add here are the mission and vision statement for your business, along with introducing the key people behind establishing your brand.
The other important thing is to mention your offerings to let prospects know about the products/services you offer and what value they can add to them. If you have a physical business, mention how and when people can reach you. You can also include other information that pertains specifically to your business, such as your social media platforms, either on the homepage or in backdrops, flags or frames at the physical store.
Make Use of Visual Elements
When you want to attract website visitors to your business, visual elements such as videos, graphics and images play an essential role in web design. This is simply because consumers across age groups are often driven by the aesthetics or visual appeal of a product and the benefits it offers.
Incorporating visuals such as eye-catching images and engaging videos of your product or service will help entice website visitors and increase their chances of doing business with you. The best way to do this is to add images and videos where they will be the most useful to the website visitors.
Clear Navigation
Regardless of how fancy your website looks, it is basically useless without simple and clear navigation. This essentially means ensuring that everything from your Home Page, Contact information, About Us, FAQ, and other important web pages are incorporated in simple, clear, but concise navigation.
If visitors can navigate the website easily, only then can they find exactly what they are looking for, and thus become customers instead of visitors. Another important thing to keep in mind is your call-to-action. Think about what users wish to accomplish on your website, such as making a purchase, becoming a member, locating your physical store or simply speaking with a customer representative.
Once you have identified your goals, make sure they are clear, transparent and obvious to customers by posting them on your website banner.
Business Contact Information
When customers and prospects visit your website, they need to know how to contact and get hold of you easily. This makes it important to have the business contact information clearly mentioned on the website. Some of the key information here include a phone number, email id, office hours, and a complete address to be displayed near the top of your website.
Besides, it also helps to make a comprehensive list of all the prospective questions that users have and then draft a FAQ section on your website. This will ensure that customers easily get the answers they need, and the chances of losing them to competitors will be minimal.
Case Studies and Testimonials
Regardless of your business type, visitors and potential customers need something to develop trust in your brand and what you have to offer to them. Websites serve as an excellent medium to build credibility among customers as they allow you to share your expertise and successful track record with all your clients and prospects.
In fact, the testimonials page on the website is one of the most frequently visited pages. Make sure to include testimonials from your top customers and also ask them for permission to reveal their identity/real names. Besides testimonials, presenting case studies on your website offers you an opportunity to explain the specific solutions your brand can offer and what processes you follow to get there.
Responsive and Mobile-friendly Design
An increasing number of customers today rely on smartphones for everything from accessing the web, shopping online, surfing brand information and much more. This means designing a website that displays easily and comfortably on smaller/mobile screens is mandatory.
Having a mobile-friendly or responsive website translates to higher customer satisfaction and perception building in terms of offering top-notch customer service to your visitors along with giving you the advantage of high search engine rankings.
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